Subscribers will be able to create their own playlists to share with friends via Facebook, Twitter and Apple’s messaging app, as well as listening to those created by Apple’s team. This is the direct competitor to streaming services such as Spotify, Deezer, Rhapsody, Google Play, Tidal and Rdio. While some elements of Apple Music will be free, full access will cost £9.99 a month once the three-month trial ends, with a £14.99 option for families of up to six people.Īpple’s plans not to pay royalties to labels and music publishers during that period had sparked controversy, before interventions by independent labels and Taylor Swift triggered a u-turn.Īpple Music has three distinct components, with the first being on-demand access to a catalogue of more than 30m songs, with paying subscribers able to store songs for offline listening. The store remains open, but Apple is beginning the process of migrating digital music buyers to paying a monthly subscription for access to its entire catalogue of music. The launch represents a major upheaval for Apple’s digital music business, which until now has focused on selling music downloads through the company’s iTunes Store.
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